Tuesday, July 8, 2008

Make Wireless Better

It's clear we need better wireless service in Canada.

Check out this Petition for Bill C-555, which aims to make wireless carriers behave themselves.

What I don't understand is how Rogers, Bell, and Telus believe they are actually making a better deal for themselves. It's common sense that confusing billing means lower adoption. Lower adoption means less overall revenue.

The carriers are definitely making good revenue, but it could be so much better for everybody. Lower tech support costs, happier customers, and significantly more uptake.

There's potential, but it seems to be blocked by a combination of greed and fear. Fear that they'll lose a massive chunk of revenue, and the repercussion by their shareholders. I guess when your company gets so large it becomes terrifying to make a bold entrepreneurial moves.

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